Renewed on the outside, authentic at the core: the new face of Agriges
Designed for those who cultivate change
Agriges: new design, same passion
In the world of modern agriculture, innovation is not only about products, but also about the way in which they are represented, told and enhanced. This awareness led to Agriges’s new graphic design: a restyling project that goes beyond aesthetics and becomes a strategic communication tool.
"Renewed outside, authentic at the core" is not just a title, but a perfect synthesis of what Agriges is today: a company that constantly invests in research, development and innovation, while maintaining its values, identity and vision.
Renew, with a purpose
Every innovation, to be truly understood and valued, needs a clear, coherent and modern language. In the agricultural sector, where technical complexity is increasingly high, clarity of communication becomes a determining factor.
The new Agriges graphic design is based on a fundamental principle: to make advanced technical content accessible without sacrificing scientific rigor. All the technical and commercial material has been renewed: catalogues, technical data sheets and labels have been redesigned to speak directly to those who work every day in the field such as farmers, technicians, consultants and distributors.
Driven by innovation
The graphic renewal is part of a broader path of investment in innovation. Agriges has been working for years to develop increasingly effective, sustainable and future-oriented solutions.
A concrete example of this commitment is the Micro4Future project, which reflects the company's vision towards an agriculture in which microorganisms are no longer a simple support, but become real protagonists.
Through research on the soil microbiome and the Plant-Soil-Microorganisms relationship, Agriges develops technologies capable of improving fertility, increasing crop resilience and responding to the challenges of climate change.
The pillars of the restyling
The Agriges rebranding project is based on three key concepts, which have guided every graphic and communicative choice.
- Identity
One of the main objectives was to strengthen the recognition of the brand and the individual product lines. Every visual element has been designed to make Agriges immediately identifiable, maintaining a strong continuity with the history and values of the company.
- Clarity
Clarity is at the heart of the new Agriges communication. Information is now organized in a more logical, orderly, and readable way. More intuitive data sheets, cleaner labels, and a clear visual hierarchy make it possible to quickly identify what really matters: product function, how to use it, technologies, and safety.
- Compliance
The restyling fully complies with European regulations on labelling, safety and transparency. Warnings, pictograms, precautions and mandatory information are integrated in a harmonious and functional way, ensuring regulatory compliance without burdening communication.
New logos: function as visual identity
One of the most distinctive aspects of the new Agriges graphic design is the system of new logos of the product lines.
From now on, each product line has a specific visual identity, designed to be as faithful as possible to the functional characteristics of the products it represents.
Through dedicated colors, icons and symbols, each line immediately communicates its main function:
- Base fertilizers, oriented towards soil fertility;
- Microorganisms, protagonists of the biological life of the soil;
- Meso and microelements, for the prevention and treatment of physiopathologies;
- Bioactivators, which stimulate crop performance;
- Resistance inducers, allies of the plant's self-defenses;
- Foliar supplements, specialties for foliar assimilation;
- Special fertigation, characterized by high purity and solubility;
Each logo is not just a graphic element, but a quick orientation tool that helps the user to immediately recognize the type and function of the product.
Data sheets and labels: work tools, not just documents
The restyling has also deeply involved the technical data sheets and product labels, transforming them into real work tools. The new data sheets present:
- a clear and intuitive structure;
- comprehensive information on composition, raw materials and technologies;
- easily consultable tables of use.
Labels, on the other hand, organize information in a logical and legible way, ensuring security, transparency and brand recognition.
A future-focused new identity
The new graphic design of Agriges is the reflection of a company that grows, evolves and looks ahead. A modern and coherent visual language that does not betray historical identity, but strengthens it.
Being renewed on the outside means knowing how to change; being authentic on the inside means never losing one's essence. It is in this balance that Agriges continues to build its future, alongside those who cultivate change every day.
For more information, please contact our marketing department.